If you’re going to successfully hire a high-performing marketing team, it’s essential to be strategic in your approach. Hiring is time-consuming and can be expensive, so it’s important that you get it right the first time. Here are some areas to consider: 1. Focus on diversity A successful marketing team is invariably a diverse marketing […]
Creating content can be expensive and time-consuming – but it’s well worth the effort involved. The problem is many businesses don’t realise the content they’ve already produced could be working even harder than it already is. Here are nine ways to get more out of your existing content. 1. Repurpose for social media Remember: your […]
According to research by HubSpot, 82% of marketers actively use content marketing. Since the beginning of time, humans have gravitated towards people who can tell great stories. Content marketing involves a brand using the power of storytelling to build long-term relationships with customers. But in a world where attention is at a premium, how do […]
Through our extensive network of retail leaders and our unrivalled knowledge of the sector, Retail Week Connect helps a broad range of companies target retailers with thought-provoking content marketing. In this blog, we’ve highlighted some examples of great content-marketing campaigns targeting retailers that we’ve developed in the past 12 months and the reasons we liked […]
When it comes to content marketing it is important you ensure your brand stands out among the crowd. There is no use being a shy wallflower waiting for people to come to you, instead you need to be the one making a big song and dance, causing people to want to know more about you. […]