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Category: Social media

According to Jim Collins, US researcher, author, speaker and consultant: “Highly visionary companies… do not oppress themselves with what we call the ‘Tyranny of the Or’… the ‘Tyranny of the Or’ pushes people to believe that things must be either A or B, but not both… instead, highly visionary companies liberate themselves with the ‘Genius […]

Known as the Buzzfeed effect in content marketing circles, sharing content is big among social media users – and it’s only going to get bigger in 2017. A few years ago Buzzfeed was the king of shareable content – whether it was a ‘Which emoji best sums up your personality’ quiz or a hard-hitting news […]