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Category: Social media

Creating content can be expensive and time-consuming – but it’s well worth the effort involved. The problem is many businesses don’t realise the content they’ve already produced could be working even harder than it already is. Here are nine ways to get more out of your existing content. 1. Repurpose for social media Remember: your […]

According to Jim Collins, US researcher, author, speaker and consultant: “Highly visionary companies… do not oppress themselves with what we call the ‘Tyranny of the Or’… the ‘Tyranny of the Or’ pushes people to believe that things must be either A or B, but not both… instead, highly visionary companies liberate themselves with the ‘Genius […]