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Category: Industry outlook

According to Jim Collins, US researcher, author, speaker and consultant: “Highly visionary companies… do not oppress themselves with what we call the ‘Tyranny of the Or’… the ‘Tyranny of the Or’ pushes people to believe that things must be either A or B, but not both… instead, highly visionary companies liberate themselves with the ‘Genius […]

The rise of the internet and the proliferation of easily accessible online content had – many thought – sounded the death knell for print. There are now so many ways to share your content – from podcasts to videos to online articles – that it sometimes seems like print would be the most time-consuming and […]

From Netflix to BuzzFeed, native advertising pops up everywhere you look today. Enjoying a steady rise in popularity over the past few years, it has become a favoured form of marketing among both companies and consumers. With ad-blockers on the rise, it is clear that internet users aren’t fans of in-your-face adverts. Instead, they would […]