Social media has the power to make or break brands, so having the right online strategy is crucial. It’s a well-known fact that platforms such as Instagram, Facebook, Twitter and YouTube, as well as WeChat and Weibo in China, are essential for getting products in front of consumers, driving engagement and winning spend. But creating […]
The rise of the internet and the proliferation of easily accessible online content had – many thought – sounded the death knell for print. There are now so many ways to share your content – from podcasts to videos to online articles – that it sometimes seems like print would be the most time-consuming and […]
Price considerations, ethics and behavioural shifts are changing what consumers want from retail, particularly against the backdrop of Brexit. For many retailers, the question ‘How can our business keep up with the needs of the modern consumer?’ has never been more prevalent. To help answer it, Retail Week Connect gathered experts and retailers at a […]
Between the trading meetings, sales spikes, dips and that small matter of running a bustling business, a retailer’s free time is highly valued and highly sought. Video content campaigns therefore need to scream value in order to go from nice to have, to must make time for. From slickly thought-out leadership reports, to podcasts, vodcasts […]
As a young child you might have jumped across a ditch and cleared the muddy water by a shoelace. As a teenager you might have tried to blag your way through a maths exam but didn’t pass. You won some, you lost some. Whatever the outcome, you had the courage to take a risk. The […]
‘Content is king’ has been an internet buzz-phrase for years since Google’s game-changing Panda algorithm, which favoured articles and writing on web pages. As such, businesses, bloggers and anyone else with a website started churning out any old blogs and features with the sole aim of pushing their pages up the search results where customers […]
When it comes to content marketing it is important you ensure your brand stands out among the crowd. There is no use being a shy wallflower waiting for people to come to you, instead you need to be the one making a big song and dance, causing people to want to know more about you. […]
From Netflix to BuzzFeed, native advertising pops up everywhere you look today. Enjoying a steady rise in popularity over the past few years, it has become a favoured form of marketing among both companies and consumers. With ad-blockers on the rise, it is clear that internet users aren’t fans of in-your-face adverts. Instead, they would […]
Known as the Buzzfeed effect in content marketing circles, sharing content is big among social media users – and it’s only going to get bigger in 2017. A few years ago Buzzfeed was the king of shareable content – whether it was a ‘Which emoji best sums up your personality’ quiz or a hard-hitting news […]
Brexit looks set to dominate the news headlines in 2017 with Teresa May set to invoke article 50 in March. The economic fallout will be hard to ascertain in the short-run, but uncertainty surrounding the future performance of any economy never yields positive results, on balance. That’s been true throughout modern history. Many are citing […]