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Connecting retail with creative intelligence

Category: Marketing tips

Between the trading meetings, sales spikes, dips and that small matter of running a bustling business, a retailer’s free time is highly valued and highly sought. Video content campaigns therefore need to scream value in order to go from nice to have, to must make time for. From slickly thought-out leadership reports, to podcasts, vodcasts […]

Tips for writing content

‘Content is king’ has been an internet buzz-phrase for years since Google’s game-changing Panda algorithm, which favoured articles and writing on web pages. As such, businesses, bloggers and anyone else with a website started churning out any old blogs and features with the sole aim of pushing their pages up the search results where customers […]

From Netflix to BuzzFeed, native advertising pops up everywhere you look today. Enjoying a steady rise in popularity over the past few years, it has become a favoured form of marketing among both companies and consumers. With ad-blockers on the rise, it is clear that internet users aren’t fans of in-your-face adverts. Instead, they would […]