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Connecting retail with creative intelligence

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Between the trading meetings, sales spikes, dips and that small matter of running a bustling business, a retailer’s free time is highly valued and highly sought. Video content campaigns therefore need to scream value in order to go from nice to have, to must make time for. From slickly thought-out leadership reports, to podcasts, vodcasts […]

Tips for writing content

‘Content is king’ has been an internet buzz-phrase for years since Google’s game-changing Panda algorithm, which favoured articles and writing on web pages. As such, businesses, bloggers and anyone else with a website started churning out any old blogs and features with the sole aim of pushing their pages up the search results where customers […]

From Netflix to BuzzFeed, native advertising pops up everywhere you look today. Enjoying a steady rise in popularity over the past few years, it has become a favoured form of marketing among both companies and consumers. With ad-blockers on the rise, it is clear that internet users aren’t fans of in-your-face adverts. Instead, they would […]

Known as the Buzzfeed effect in content marketing circles, sharing content is big among social media users – and it’s only going to get bigger in 2017. A few years ago Buzzfeed was the king of shareable content – whether it was a ‘Which emoji best sums up your personality’ quiz or a hard-hitting news […]

Welcome, formally, to Retail Week Connect. After 3 years of producing brilliant content marketing campaigns behind the scenes for our clients, we’ve made it our 2017 resolution to walk to the front of the stage. And with the discipline (if you can call it that) of B2B content marketing being a world away from where […]

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