If you’re going to successfully hire a high-performing marketing team, it’s essential to be strategic in your approach. Hiring is time-consuming and can be expensive, so it’s important that you get it right the first time. Here are some areas to consider: 1. Focus on diversity A successful marketing team is invariably a diverse marketing […]
Creating content can be expensive and time-consuming – but it’s well worth the effort involved. The problem is many businesses don’t realise the content they’ve already produced could be working even harder than it already is. Here are nine ways to get more out of your existing content. 1. Repurpose for social media Remember: your […]
According to research by HubSpot, 82% of marketers actively use content marketing. Since the beginning of time, humans have gravitated towards people who can tell great stories. Content marketing involves a brand using the power of storytelling to build long-term relationships with customers. But in a world where attention is at a premium, how do […]
Through our extensive network of retail leaders and our unrivalled knowledge of the sector, Retail Week Connect helps a broad range of companies target retailers with thought-provoking content marketing. In this blog, we’ve highlighted some examples of great content-marketing campaigns targeting retailers that we’ve developed in the past 12 months and the reasons we liked […]
Between the trading meetings, sales spikes, dips and that small matter of running a bustling business, a retailer’s free time is highly valued and highly sought. Video content campaigns therefore need to scream value in order to go from nice to have, to must make time for. From slickly thought-out leadership reports, to podcasts, vodcasts […]
‘Content is king’ has been an internet buzz-phrase for years since Google’s game-changing Panda algorithm, which favoured articles and writing on web pages. As such, businesses, bloggers and anyone else with a website started churning out any old blogs and features with the sole aim of pushing their pages up the search results where customers […]