Creating content can be expensive and time-consuming – but it’s well worth the effort involved. The problem is many businesses don’t realise the content they’ve already produced could be working even harder than it already is. Here are nine ways to get more out of your existing content. 1. Repurpose for social media Remember: your […]
Marketing isn’t easy. You’re pulled in so many different directions and everyone thinks they know best. In this blog post, we’re going to share the critical steps that a marketer should take to get out of execution mode and become more strategic. We’ll give you an answer as to why you’re doing something in a […]
According to Jim Collins, US researcher, author, speaker and consultant: “Highly visionary companies… do not oppress themselves with what we call the ‘Tyranny of the Or’… the ‘Tyranny of the Or’ pushes people to believe that things must be either A or B, but not both… instead, highly visionary companies liberate themselves with the ‘Genius […]
Social media has the power to make or break brands, so having the right online strategy is crucial. It’s a well-known fact that platforms such as Instagram, Facebook, Twitter and YouTube, as well as WeChat and Weibo in China, are essential for getting products in front of consumers, driving engagement and winning spend. But creating […]