Marketing isn’t easy. You’re pulled in so many different directions and everyone thinks they know best. In this blog post, we’re going to share the critical steps that a marketer should take to get out of execution mode and become more strategic. We’ll give you an answer as to why you’re doing something in a […]
According to Jim Collins, US researcher, author, speaker and consultant: “Highly visionary companies… do not oppress themselves with what we call the ‘Tyranny of the Or’… the ‘Tyranny of the Or’ pushes people to believe that things must be either A or B, but not both… instead, highly visionary companies liberate themselves with the ‘Genius […]
Social media has the power to make or break brands, so having the right online strategy is crucial. It’s a well-known fact that platforms such as Instagram, Facebook, Twitter and YouTube, as well as WeChat and Weibo in China, are essential for getting products in front of consumers, driving engagement and winning spend. But creating […]
The rise of the internet and the proliferation of easily accessible online content had – many thought – sounded the death knell for print. There are now so many ways to share your content – from podcasts to videos to online articles – that it sometimes seems like print would be the most time-consuming and […]
Between the trading meetings, sales spikes, dips and that small matter of running a bustling business, a retailer’s free time is highly valued and highly sought. Video content campaigns therefore need to scream value in order to go from nice to have, to must make time for. From slickly thought-out leadership reports, to podcasts, vodcasts […]
‘Content is king’ has been an internet buzz-phrase for years since Google’s game-changing Panda algorithm, which favoured articles and writing on web pages. As such, businesses, bloggers and anyone else with a website started churning out any old blogs and features with the sole aim of pushing their pages up the search results where customers […]
When it comes to content marketing it is important you ensure your brand stands out among the crowd. There is no use being a shy wallflower waiting for people to come to you, instead you need to be the one making a big song and dance, causing people to want to know more about you. […]
From Netflix to BuzzFeed, native advertising pops up everywhere you look today. Enjoying a steady rise in popularity over the past few years, it has become a favoured form of marketing among both companies and consumers. With ad-blockers on the rise, it is clear that internet users aren’t fans of in-your-face adverts. Instead, they would […]