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Retail Reimagined


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  • Client: DLA

  • Sector: Legal

THE BRIEF

To position DLA Piper as the go-to legal firm for retailers seeking advice on how to navigate digital disruption on a global scale.

It was crucial that the content resonated with retailers on a global level and that it engaged many different functions such as legal, property, HR, technology and supply chain.

THE SOLUTION

Retail Reimagined

  • A digital-lead generation campaign comprising a 16-page report marketed to a global audience via the RWRC database
  • Teaser content across digital and print
  • Social content across Twitter (100,000+ followers), LinkedIn and Facebook
  • Guest speaker from RWRC took part in a panel at DLA Piper’s event to examine the findings of the report
  • Digital and print advertising across Retail Week
  • Print copies of the report for client

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Access the full DLA report today.

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