To position DLA Piper as the go-to legal firm for retailers seeking advice on how to navigate digital disruption on a global scale.
It was crucial that the content resonated with retailers on a global level and that it engaged many different functions such as legal, property, HR, technology and supply chain.
- A digital-lead generation campaign comprising a 16-page report marketed to a global audience via the RWRC database
- Teaser content across digital and print
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Guest speaker from RWRC took part in a panel at DLA Piper’s event to examine the findings of the report
- Digital and print advertising across Retail Week
- Print copies of the report for client