Client: Auror, Motorola Solutions, Reveal Media, Zebra Technologies
Sector: Legal
THE BRIEF
Retail crime reached its highest levels on record in 2025. Financially, it presented a significant burden on the UK retail sector, but the impact on staff was also monumental; putting morale at a new low, churn at a new high, and employee safety a real concern.
Retail Week’s new event, the Retail Crime and Colleague Safety Summit launched in February 2026, providing an exclusive opportunity for the retail ecosystem to come together, debate, network and problem-solve around this critical issue.
THE SOLUTION
Clients Auror, Motorola Solutions, Reveal Media, Zebra Technologies all took to the mainstage at the event, sharing their thought leadership and presenting themselves as solutions to one of the biggest challenges facing retail today.
Content on the stage included:
- Communication: Opening keynote from the Metropolitan Police’s Commander Andy Featherstone and Chief Inspector Rav Pathania, and Boots on how the retail sector can best communicate, share intelligence and align on priority actions
- Customers: Panel discussion with B&Q, Tesco and Reveal Media exploring how to strike the balance between safe stores and excellent customer service
- Colleagues: Panel discussion with Co-op, Primark, BP and Motorola Solutions on tools and tactics to protect people and company culture
- Costs: In conversation with British Independent Retailers Association and Zebra Technologies on the true costs of retail crime – quantifying the damage and finding solutions
Delegate numbers surpassed expectations – bringing together security, profit and asset protection, loss prevention and people leads from brands including Boots, Sainsbury’s, Currys, Lush, Tesco, Ikea, BP, H&M, Co-op, Specsavers, John Lewis, Marks & Spencer, Primark, JD Group and more. Each sponsor received the GDPR compliant details of everyone who registered to attend the summit, offering strong opportunities to nurture leads and connections made on the day.
The event was promoted via:
- A comprehensive eight-week marketing campaign across editorial features, email, newsletters, social media and digital advertising
- Sponsors logos promoted across all materials
- A dedicated micro-site for the event, offering increased brand awareness to the wider engaged retail week audience
By aligning with Retail Week’s trusted content, and an event bringing the whole industry together, sponsors were able to surface the tech, tools and solutions they offer to best tackle crime and violence to senior decision-makers across a breadth of retail verticals, driving new business opportunities for 2026.
