To position Tanium as a thought leader on cyber management and security within the retail sector and to showcase its brand proposition and insight to relevant retailers through interactive content.
Tanium also wanted to expand its connections among retail’s c-suite and CIOs.
Cyber attacks: the hidden threat to your business
- Lead-generation and brand-awareness campaign comprising an interactive digital guide
- Cross-channel teaser content in digital and print
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week