To position Salesforce as thought leaders on the critical issue of leadership across the retail sector and provide qualified leads among senior industry professionals.
- A digital lead-generation campaign comprising a 16-page report
- Cross-channel teaser content in digital, print and video
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week
- Native advertising on Retail-week.com and published on a morning briefing newsletter
- Print copies of the report handed out at Retail Week’s annual leadership dinner, providing networking opportunities with senior industry decision-makers