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Unified Retail


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  • Client: Salesforce

  • Sector: Technology

THE BRIEF

To provide Salesforce with a cross-channel campaign to highlight its expertise across retail and differentiate it from other technology vendors. To provide high-level networking opportunities with targeted retail leaders and to develop deeper brand awareness and thought leadership on the emerging topic of unified retail.

THE SOLUTION

Unified Retail

  • A digital lead-generation and brand awareness campaign comprising an interactive digital guide
  • A bespoke networking breakfast event featuring senior retail decision-makers
  • Cross-channel teaser content in digital and print 
  • Social content across Twitter (100,000+ followers), LinkedIn and Facebook
  • Digital and print advertising across Retail Week
  • Native advertising on Retail-week.com and published on a morning briefing newsletter

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