Client: Mirakl
Sector:
THE BRIEF
Mirakl partnered with RWRC Connect to increase its brand visibility and raise awareness among retailers that their marketplace strategy could stretch well beyond simply selling on Amazon, ebay or one of their many competitors. Instead, they wanted to showcase that retailers themselves could become marketplace operators.
THE SOLUTION
A Marketplace Mindset
- A digital lead-generation and brand awareness campaign comprising a in-depth report featuring
50 quantitative and 10 qualitative exclusive c-suite retailer interviews - Report launch supported by a panel session at Retail Week Live 2018
- Cross-channel teaser content in digital and print
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week
- Native advertising on Retail-week.com and published on a morning briefing newsletter
- Print copies of the report for client