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  • Client: Reflexis

  • Sector: People

THE BRIEF

Retail Week Connect delivered a thought leadership content marketing campaign for Reflexis in 2020/2021 to highlight the importance of frontline worker welfare within the retail sector, and underline the firm’s credentials as the leading supplier for AI-powered workforce management, execution and communication solutions.

The tech firm wanted to target Retail Week’s UK c-suite audience.

THE SOLUTION

Digital lead-generation and brand awareness campaign comprising an in-depth report featuring exclusive quantitative research with 500 store workers in the UK.

Campaign marketing included:

  • Online articles teaser content on Retail-Week.com and published on morning briefing newsletters
  • Social content across Twitter (100,000+ followers) and Facebook
  • Native advertising on Retail-week.com 
  • Marketing email to our 30,000-strong database of retail professionals

 

Results

Leads delivered beat benchmarks across total downloads and seniority of retailer readership.

Related Campaigns

Retail 100 2021