Client: LoweConex, Altruistiq
Sector: Customer experienceStoresSupply chainSustainability
THE BRIEF
Retail Week clients LoweConex and Altruistiq wanted an event that would enable them to drive forward the sustainability agenda and meet key retail stakeholders who are active in this space. They wanted lead generation, in-person networking, brand awareness and to position themselves as thought leaders.
THE SOLUTION
Retail Week hosted the Sustainability Summit on October 6 to support our clients to achieve these aims and ultimately help senior retail leaders move the dial on ESG.
Incorporating a morning of powerful content sessions alongside a networking showcase of innovative brands, Retail Week’s inaugural Sustainability Summit brought together retailers and brands to turn aspirations for sustainable business practices into real-life applications.
Supported by two partners, the summit engaged more than 20 high-profile speakers from across the sector including Ikea, Decathlon, eBay UK, Lush, Primark, Fairtrade, WGSN and more. There was a 66% diversity split for speakers across the event – the highest representation of any major Connect event – while all surplus catering from the event was redistributed by community sharing app Olio.
Campaign marketing included:
- Dedicated event portal with partner branding
- Social content across Twitter (100,000+ followers), Facebook and LinkedIn
- Native advertising on Retail-week.com
- An eight-week marketing campaign to our 35,000-strong database of retail professionals
Interest in the summit was so high that Retail Week had to set up a waiting list for the 100+ registrations received, with the event surpassing attendee benchmarks and 58 retail leaders in the room. One attendee from L’Occitane said the Sustainability Summit “was one of the best events I have attended”, while another from Asos said it was “great to meet and hear from people driving change and innovation in the industry”.
