To raise awareness among retailers that more Chinese tourists are travelling to the UK and spending on British brands. To capitalise on this opportunity, Yext wanted to highlight the technology options available to global retailers, including using location-based services that work within apps native to Chinese mobile users, enabling tourists to locate retail outlets when overseas.
Spotlight on China: the future of retail
- A digital lead-generation and brand awareness campaign comprising an in-depth report
- Cross-channel teaser content in digital and print
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week
- Print copies of the report for client