Client: GE
Sector:
THE BRIEF
To position GE as an innovative retail technology solutions provider, and to develop face to face contacts with marketing, digital and IT decision makers in retail.
THE SOLUTION
Retail Week Connect created a bespoke research-based whitepaper for GE – ‘Instore Location Services; Shine a light on your customers’. This was the cornerstone piece of content for a major integrated campaign, launched at flagship Retail Week Live event and marketed to the Retail Week subscriber base for lead generation. It formed the basis of a major integrated campaign including a networking event at Retail Week live to debate the report, and branding and sponsorship in print and online, including newsletter sponsorship on retail-week.com and print advertorials.
THE RESULTS
- 250 leads from the report
- Face to face networking with decision makers from six major retail brands, including Tesco, New Look and Home Retail Group
- Extensive contacts throughout the tech sector through Retail Week Live networking
- 200 clicks on promotional email
- 595 clicks from banner adverts