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  • Client: GE

  • Sector:


To position GE as an innovative retail technology solutions provider, and to develop face to face contacts with marketing, digital and IT decision makers in retail.


Retail Week Connect created a bespoke research-based whitepaper for GE – ‘Instore Location Services; Shine a light on your customers’. This was the cornerstone piece of content for a major integrated campaign, launched at flagship Retail Week Live event and marketed to the Retail Week subscriber base for lead generation. It formed the basis of a major integrated campaign including a networking event at Retail Week live to debate the report, and branding and sponsorship in print and online, including newsletter sponsorship on retail-week.com and print advertorials.


  • 250 leads from the report
  • Face to face networking with decision makers from six major retail brands, including Tesco, New Look and Home Retail Group
  • Extensive contacts throughout the tech sector through Retail Week Live networking
  • 200 clicks on promotional email
  • 595 clicks from banner adverts

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Access the full GE report today.

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