To position GE as an innovative retail technology solutions provider, and to develop face to face contacts with marketing, digital and IT decision makers in retail.
Retail Week Connect created a bespoke research-based whitepaper for GE – ‘Instore Location Services; Shine a light on your customers’. This was the cornerstone piece of content for a major integrated campaign, launched at flagship Retail Week Live event and marketed to the Retail Week subscriber base for lead generation. It formed the basis of a major integrated campaign including a networking event at Retail Week live to debate the report, and branding and sponsorship in print and online, including newsletter sponsorship on retail-week.com and print advertorials.
- 250 leads from the report
- Face to face networking with decision makers from six major retail brands, including Tesco, New Look and Home Retail Group
- Extensive contacts throughout the tech sector through Retail Week Live networking
- 200 clicks on promotional email
- 595 clicks from banner adverts