To set Microsoft apart as the best provider of retail technology and systems, cementing their reputation as experts in improving retailers’ customer experience, and to help Microsoft develop more business conversations.
An award-winning integrated campaign comprising three digital interactive guides based on in-depth consumer insight into the retail customer experience. The first looking at Christmas spending 2014, the following two focusing on the fashion and grocery sectors. The campaign concluded with a networking, speaker-led masterclass with leading names talking about retail innovation. Retail Week Connect created a brand new digital platform to launch Microsoft’s guides, which included embedded video, infographics and interactive graphs.