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Black Friday 2015


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  • Client: PCA Predict

  • Sector: Technology

THE BRIEF

Raise the profile of PCA Predict’s data service to the UK’s largest retailers and to align the brand with the importance of data analysis during the golden quarter.

THE SOLUTION

PCA Predict partnered with Retail Week on a Black Friday campaign as the exclusive partner of all Black Friday content including sponsorship of a dedicated content channel, news stories, videos, twitter debates.
Our PCA Predict-branded video series explored many aspects of preparing for Black Friday from a retailer’s perspective and a pre- and post-Black Friday Twitter debate which attracted the participation of major retailers across the sector. PCA Predict enhanced Black Friday content through their data and an analysis video interview with their CEO.

The campaign concluded with an interactive guide compiling all of the Black Friday content initial analysis of consumer spending and retail performance. This guide was marketed via a social media and email campaign to the Retail Week audience for lead generation.

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