Client: Zebra Technologies
Sector: Customer experienceEcommerceInnovationMarketingPeople/cultureStoresSupply chainSustainabilityTechnology
THE BRIEF
We were challenged with positioning Zebra Technologies as a front-of-mind technology partner able to help senior retailers reach their transformation goals. The tech firm wanted a campaign that offered lead generation and brand awareness as well as high-level networking opportunities.
THE SOLUTION
Zebra Technologies partnered with Retail Week for the 10th edition of our annual flagship report, Retail 2022, for the second year in a row.
One of Retail Week’s most highly anticipated reports, Retail 2022 was based exclusively on in-depth interviews with the chief executives of 53 leading UK retailers, including Gymshark, Beauty Pie, Pets at Home, Currys and Levi’s, together with a further six chief executives of international businesses. It provides retail’s c-suite with high-level insight into the discussions and investment strategies happening across their peers’ boardrooms.
The campaign provided lead generation and brand awareness via the report, which is hosted behind a data-capture page, as well as an exclusive off-record CEO strategy breakfast, providing networking opportunities with senior retail leaders.
Campaign marketing included:
- Online teaser content articles on Retail-Week.com and published on morning briefing newsletters and monthly Connect newsletter
- Social content across LinkedIn (57,400 followers), Twitter (100,000+ followers) and Facebook (+5,800 followers)
- Native advertising on Retail-Week.com
- Marketing emails to our 35,000-strong database of retail professionals
- High-level, off-record CEO networking and discussion breakfast at The Wolseley, central London
Results
Leads delivered beat benchmarks across total downloads and also seniority of retailer readership, with major retailers downloading the report including Asics, WHSmith, Carpetright, The Entertainer, Seasalt, Matalan, AllSaints, Spar, The Very Group, Diesel, Dunelm, AO, Oliver Bonas, Schuh, Dune Group, Majestic Wines, The White Company, M&S, John Lewis, Liberty, Alshaya Group, BrandAlley, Sainsbury’s, Amazon, Pepco Group, Foot Locker, Lululemon, Decathlon and Wasabi.
The accompanying c-suite breakfast was attended by senior retailers including Ikea, Levi’s, Gift Universe, Mamas & Papas, WiggleCRC and TPRG.
