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Supply Chain 2022


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  • Client: Bis Henderson Consulting, GreyOrange, InterSystems, Snowflake

  • Sector: EcommerceInnovationSupply chainSustainabilityTechnology

THE BRIEF

With retail supply chain disruption at crisis point, Bis Henderson Consulting, GreyOrange, InterSystems and Snowflake came together with Retail Week to produce a report that would help retailers turn the situation on its head.

Retail Week’s fourth annual Supply Chain report laid out the blueprint for retailers and brands to future-proof their operations against the global backdrop, finesse first and final mile and understand how to adopt sustainability across the supply chain.

THE SOLUTION

A co-sponsored digital lead-generation and brand awareness campaign comprising an in-depth report with supporting commentary and insight from all clients.

Campaign marketing included:

  • Online teaser articles on Retail-Week.com and published on morning briefing newsletters
  • Social content across Twitter (100,000+ followers) and Facebook
  • Native advertising on Retail-week.com
  • Marketing email to our 35,000-strong database of retail professionals

Read more

Access the full Bis Henderson Consulting, GreyOrange, InterSystems, Snowflake report today.

Download report

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