Client: Manhattan Associates
Sector: Customer experienceEcommerceInnovationStoresSupply chainSustainabilityTechnology
THE BRIEF
Manhattan Associates has partnered with RWRC Connect for its annual flagship campaign for several years, positioning the software specialist as the go-to firm for chief executives planning their digital transformation strategies.
The campaign includes both lead-generation content and face-to-face networking opportunities.
THE SOLUTION
- Digital lead-generation and brand awareness campaign comprising an in-depth report featuring exclusive research with retail chief executives
- Exclusive c-suite networking dinner event
- Exclusive presentation of report findings to Retail Week’s Be Inspired Senior Leadership Academy for future female chief executives at Retail Week Live
- Cross-channel teaser content in video, online and print
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week
- Print copies of the report for client
