Client: Salesforce, ChannelAdvisor and Braze
Sector: EcommercePeople/cultureStores
THE BRIEF
Salesforce, ChannelAdvisor and Braze partnered with RWRC Connect for its annual flagship campaign profiling the top 100 leaders in retail today.
The Retail 100 highlights leaders who have prioritised people and purpose, those who have innovated, collaborated and operated with agility to meet unprecedented challenges.
The campaign, which includes lead-generation content, positioned the clients as organisations that fellow leaders and chief executives must collaborate with to future-proof their businesses.
THE SOLUTION
- Lead-generation and brand-awareness campaign comprising an in-depth digital report and infographic ranking the most influential retail leaders, as judged by RWRC’s team of journalists
- Report downloaded almost 2,000 times during eight-week marketing campaign
- Online teaser content, opinion articles and dedicated Retail 100 webpage (the launch teaser was among RWRC Connect’s top 10 most-read articles for 2020)
- Social content across Twitter (100,000+ followers) and Facebook
- Advertising across Retail Week in digital and in print
