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  • Client: Barclays

  • Sector: Technology

THE BRIEF

With an aim to gain detailed insight into the data strategies of UK retailers, Barclays partnered with RWRC Connect to deliver a piece of bespoke research. Through RWRC’s unmatched access to UK retailers, a series of in-depth interviews was conducted with some of the industry’s data and technology leaders.

Barclays’ objectives included lead generation and brand awareness as a trusted partner in data services and face-to-face interactions.

THE SOLUTION

  • Multichannel lead-generation campaign launching with a 32-page report including exclusive retailer research
  • Quantitative insight from 50 retail data leaders (head of/director/c-suite)
  • In-depth qualitative interviews with seven retailers, including Shop Direct CTO and the chief data officer of a leading UK grocer
  • Exclusive presentation of report findings to a group of senior retailers via a Connect morning masterclass
  • Cross-channel teaser content in digital and print
  • Social content across Twitter (100,000+ followers), LinkedIn and Facebook
  • Digital and print advertising across Retail Week

 

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Access the full Barclays report today.

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