Client: Nosto
Sector: Customer experienceEcommerceInnovationTechnology
THE BRIEF
To create a campaign that positioned Nosto as a go-to partner for ecommerce personalisation platform technology and a thought leader in the world of artificial intelligence.
As well as generating leads, Nosto was keen to increase brand awareness.
THE SOLUTION
Demystifying AI
- A digital lead-generation and brand awareness campaign comprising a 12-page whitepaper
- Additional report produced for the US market
- Cross-channel teaser content in digital and print
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week
- Print copies of the report for client
