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The CX Factor


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  • Client: Manhattan Associates

  • Sector: Technology

THE BRIEF

Manhattan Associates partnered with Retail Week Connect for the bespoke report The CX Factor, surveying 1,000 consumers to find out what shoppers love and hate about retailers and brands. We positioned the software specialist as the go-to firm for chief executives planning their digital transformation strategies.

THE SOLUTION

Digital lead-generation and brand awareness campaign comprising an in-depth report.

Campaign marketing included:
Online articles teaser content on Retail-Week.com and published on morning briefing newsletters
Social content across Twitter (100,000+ followers) and Facebook
Native advertising on Retail-week.com
Marketing email to our 30,000-strong database of retail professionals

Results
Leads delivered beat benchmarks across total downloads and seniority of retailer readership.

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