Client: Parcel Pending by Quadient and Zebra
Sector: InnovationStores
THE BRIEF
Retail Week clients Parcel Pending by Quadient and Zebra wanted to drive leads and meet retailers who are working across stores and property face to face, while having the opportunity to showcase their business expertise and thought leadership.
THE SOLUTION
Retail Week Stores Summit 2023 took place on the morning of May 24, 2023, on the top floor of Harvey Nichols, London, welcoming retailers to a free masterclass of content and networking.
The event was supported by two sponsor partners, who both spoke within sessions on the agenda, alongside leading retail speakers from Fat Face, Ikea, Dobbies, LK Bennett, Monsoon Accessorize and Lucy & Yak.
Job titles in attendance ranged from chief operating officer, trading director, and retail and customer director to head of marketing, head of retail operations, head of retail and more.
Campaign marketing included:
- Dedicated event portal with partner branding
- Teaser content article featured on Retail-Week.com and morning briefing newsletters
- Social content across Twitter (100,000+ followers) and LinkedIn
- Native advertising on Retail-Week.com
- An eight-week marketing campaign to our 35,000-strong database of retail professionals
Surpassing benchmarks, the event saw 39 retailers in attendance, many of whom remarked on the engaging and dynamic nature of the content. Attendees also enjoyed Quadient’s locker solutions, which Quadient had set up at the event and demonstrated with prizes donated to charity on behalf of the retailers who got involved.