Client: Cegid
Sector: Customer experienceInnovationStores
THE BRIEF
With store footfall bouncing back in 2022, omnichannel software specialist Cegid wanted to partner with Retail Week on a report that would compel retailers to double down on delivering the most engaging in-store experiences.
Cegid was looking for a fresh content angle that would help retailers and brands understand the latest trends and scale of the retail property market.
THE SOLUTION
Digital lead-generation and brand-awareness campaign comprising an in-depth report incorporating exclusive data from Retail Week Prospect and the Local Data Company.
The Great Store Revival built on exclusive store data to review the changing retail landscape from 2019 to 2021, pinpointing growth opportunities so that retailers could shape their store strategies in 2022 and beyond.
The report exceeded benchmarks by 28%.
Campaign marketing included:
- Online teaser content articles on Retail-Week.com and published on morning briefing newsletters
- Social content across Twitter (100,000+ followers), Facebook and LinkedIn
- Native advertising on Retail-week.com
- An eight-week marketing campaign to our 35,000-strong database of retail professionals
