Client: Infor
Sector: InnovationSustainabilityTechnology
THE BRIEF
Infor partnered with Retail Week for a ground-breaking report incorporating exclusive research with 1,000 UK consumers to understand how much they care about sustainability and the role of retailers – and fashion brands in particular – in driving ESG agendas.
One of our most successful Connect launches to date, the report helped to bring Infor to the attention of the Retail Week audience and position it as a thought leader in fashion sustainability.
THE SOLUTION
Digital lead-generation and brand-awareness campaign comprising an in-depth report.
Campaign marketing included:
- Online teaser content articles on Retail-Week.com and published on morning briefing newsletters
- Social content across Twitter (100,000+ followers) and Facebook
- Native advertising on Retail-week.com
- Marketing email to our 35,000-strong database of retail professionals
The leads delivered beat benchmarks across total downloads and seniority of retailer readership. The report went viral on social media following the shock finding that consumers believe Primark and Amazon to be among the most sustainable retailers in the UK. The Independent wrote an article linking back to our content.
