Client: Barclays
Sector: Customer experienceEcommerceFinanceInnovationTechnology
THE BRIEF
With an aim to gain detailed insight into the data strategies of UK retailers, Barclays partnered with RWRC Connect to deliver a piece of bespoke research. Through RWRC’s unmatched access to UK retailers, a series of in-depth interviews was conducted with some of the industry’s data and technology leaders.
Barclays’ objectives included lead generation and brand awareness as a trusted partner in data services and face-to-face interactions.
THE SOLUTION
- Multichannel lead-generation campaign launching with a 32-page report including exclusive retailer research
- Quantitative insight from 50 retail data leaders (head of/director/c-suite)
- In-depth qualitative interviews with seven retailers, including Shop Direct CTO and the chief data officer of a leading UK grocer
- Exclusive presentation of report findings to a group of senior retailers via a Connect morning masterclass
- Cross-channel teaser content in digital and print
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week
