Client: Salesforce
Sector:
THE BRIEF
To provide Salesforce with a cross-channel campaign to highlight its expertise across retail and differentiate it from other technology vendors. To provide high-level networking opportunities with targeted retail leaders and to develop deeper brand awareness and thought leadership on the emerging topic of unified retail.
THE SOLUTION
Unified Retail
- A digital lead-generation and brand awareness campaign comprising an interactive digital guide
- A bespoke networking breakfast event featuring senior retail decision-makers
- Cross-channel teaser content in digital and print
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week
- Native advertising on Retail-week.com and published on a morning briefing newsletter