Client: Osborne Clarke
To create a thought leadership campaign that positions Osborne Clarke as the legal authority on advising and overcoming the legal and business challenges associated with adapting to the connected consumer. To reach a wide range of audiences that interact with, and want to sell to, connected consumers.
A European Connected Consumer campaign focusing on a report, video, bespoke event, a speaking slot at the Retail Week General Counsel Summit, awards sponsorship and a Twitter debate. The report, on the changing views of consumers on technology, retail, data, payments and device evolution, positioned Osborne Clark as the go to for legal advice on the challenges of keeping up with rapidly evolving consumer behaviour.