To reinforce ISG’s premier position in the retail interiors space. To reach new potential clients through highlighting ISG’s experience and expertise in this area. Specifically to be aligned with the luxury sector and increase ISG’s presence with that audience.
Retail Week Connect created a digital and live event campaign which highlighted their innovation in lighting technology. A bespoke whitepaper formed the basis of a major integrated campaign including a networking event at Retail Week Live to debate the findings, followed by an integrated marketing campaign for lead generation, and multichannel branding including newsletter sponsorship on Retail-week.com and print advertorials.