Client: Reflexis
Sector: InnovationPeople/cultureStoresTechnology
THE BRIEF
Retail Week Connect delivered a thought leadership content marketing campaign for Reflexis in 2020/2021 to highlight the importance of frontline worker welfare within the retail sector, and underline the firm’s credentials as the leading supplier for AI-powered workforce management, execution and communication solutions.
The tech firm wanted to target Retail Week’s UK c-suite audience.
THE SOLUTION
Digital lead-generation and brand awareness campaign comprising an in-depth report featuring exclusive quantitative research with 500 store workers in the UK.
Campaign marketing included:
- Online articles teaser content on Retail-Week.com and published on morning briefing newsletters
- Social content across Twitter (100,000+ followers) and Facebook
- Native advertising on Retail-week.com
- Marketing email to our 30,000-strong database of retail professionals
Results
Leads delivered beat benchmarks across total downloads and seniority of retailer readership.
