Client: Bis Henderson Consulting, GreyOrange, InterSystems, Snowflake
Sector: EcommerceInnovationSupply chainSustainabilityTechnology
THE BRIEF
With retail supply chain disruption at crisis point, Bis Henderson Consulting, GreyOrange, InterSystems and Snowflake came together with Retail Week to produce a report that would help retailers turn the situation on its head.
Retail Week’s fourth annual Supply Chain report laid out the blueprint for retailers and brands to future-proof their operations against the global backdrop, finesse first and final mile and understand how to adopt sustainability across the supply chain.
THE SOLUTION
A co-sponsored digital lead-generation and brand awareness campaign comprising an in-depth report with supporting commentary and insight from all clients.
Campaign marketing included:
- Online teaser articles on Retail-Week.com and published on morning briefing newsletters
- Social content across Twitter (100,000+ followers) and Facebook
- Native advertising on Retail-week.com
- Marketing email to our 35,000-strong database of retail professionals
