Client: Informatica and Maersk
Sector: Customer experienceInnovationSupply chain
THE BRIEF
Our clients Informatica and Maersk were seeking valuable lead generation, brand awareness and thought leadership. They wanted to not only reach senior stakeholders in the UK market, but to connect with retail leaders internationally, too.
THE SOLUTION
Retail Week and its sister brand World Retail Congress (WRC) worked together to produce Retail Changemakers, an inaugural report that brought exclusive retailer data to life and was marketed across both brand’s engaged international and UK databases.
The report, published in July 2023, recognised 15 global brands revolutionising supply chains with sales forecasts, strategic profiles and insight on the biggest global trends. Campaign marketing included:
- Online teaser content articles featured on Retail-Week.com, WRC and Retail Week morning briefing newsletters
- Social content across Twitter (100,000+ followers) and Facebook
- Native advertising on Retail-Week.com
- Marketing emails to Retail Week’s 35,000-strong database of retail professionals and WRC’s global database
Following the performance of Retail Changemakers, Informatica worked with Retail Week later in the year on a bespoke report to continue to engage our audience.
