Client: Microsoft, nShift and Rithum
Sector: Customer experienceEcommerceInnovationMarketingStores
THE BRIEF
Our partners Microsoft, nShift and Rithum wanted to run a brand awareness and thought-leadership campaign that would ensure they were positioned front of mind during the most important trading period in the retail calendar.
The golden quarter – covering the period from Black Friday through to the post-Christmas Sales – defines the balance books for many retailers and is always a hot topic of strategic discussion in the industry.
THE SOLUTION
The golden quarter is one of Retail-Week.com’s highest periods of online engagement and our annual Christmas trading league table is among our most viewed pieces of editorial content annually.
To give our partners an unrivalled opportunity to get their brand in front of senior retailers, Retail Week collaborated with Microsoft, nShift and Rithum on the 2023/4 golden quarter content campaign.
The campaign involved working with our editorial team to produce eight pieces of high-quality content covering key themes from Black Friday sales forecasts and consumer sentiment to the best Christmas adverts and growth sectors.
These content articles were published across the period to provide branding and thought leadership opportunities for our partners. Importantly, with retailers looking to gain a competitive edge, the content helped support leaders to make key decisions for the year ahead.
Campaign marketing included:
- Eight dedicated features and articles published on Retail-Week.com and circulated regularly on Retail Week morning briefing newsletters from November 2023 to January 2024
- Client branding on the golden quarter area of Retail Week.com
- Social content across Twitter (100,000+ followers) and LinkedIn
As of January 31, 2024, the eight pieces of content had generated more than 13,000 page views, resulting in prominent levels of engagement for our partners.
