Client: Profitect
Sector: Customer experienceEcommerceMarketingPeople/cultureStoresTechnology
THE BRIEF
Profitect partnered with RWRC Connect on a brand awareness campaign to highlight its expertise in prescriptive analytics.
Profitect wanted to target RWRC Connect’s c-suite audience and create a campaign relevant to the UK market and globally.
THE SOLUTION
Generation Z: the shopping and work habits of retail’s chief disruptors
- A digital lead-generation campaign containing a data-led report with exclusive consumer research and case studies from the UK, USA and Canada
- Cross-channel teaser content in digital and print
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week