Client: Salesforce
Sector: EcommerceInnovationPeople/cultureStoresTechnology
THE BRIEF
To position Salesforce as thought leaders on the critical issue of leadership across the retail sector and provide qualified leads among senior industry professionals.
THE SOLUTION
CEO Futures
- A digital lead-generation campaign comprising a 16-page report
- Cross-channel teaser content in digital, print and video
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week
- Native advertising on Retail-week.com and published on a morning briefing newsletter
- Print copies of the report handed out at Retail Week’s annual leadership dinner, providing networking opportunities with senior industry decision-makers
