Client: SheerID
Sector: Strategy
THE BRIEF
SheerID wanted to showcase its messaging to target new retail business and grow spend with existing customers, while driving brand awareness – positioning itself as an expert voice within the affiliate marketing space.
THE SOLUTION
Launching January 2026, SheerID partnered with Retail Week on a bespoke digital report – Loyalty, Growth and The Future Consumer.
Packed full of meaningful data, exclusive commentary from retailers and industry experts and actionable insights, the report is a must-read for retail leaders working across marketing, customer retention and loyalty. The content pitched SheerID as an expert thought leader in the field, amplifying its credibility within the retail sector.
Content explored:
- The new rules of retail engagement: What’s driving customer lifetime value, and how you can capitalise on the changing model of loyalty
- How to connect with today’s online consumer: How shopping behaviour is evolving and what’s driving discovery and engagement
- Retailers getting it right: Case studies from Kingfisher, Marks & Spencer, Boots and more
- Driving online growth: Key steps for retailers to action today to drive continued engagement and growth
Loyalty, Growth and the Future Consumer was marketed via an eight-week active branded marketing campaign across all Retail Week channels including emails, newsletter, social media, digital advertising and editorial teasers.
The report outperformed seniority benchmarks, engaging senior colleagues from retailers including Boots, John Lewis Partnership, Kingfisher, Next, Ikea, Tesco, B&Q, Sainsbury’s and more. Sheer ID received the GDPR compliant details of everyone who downloaded, providing an invaluable springboard for sales conversations.
Through aligning itself with Retail Week’s trusted content, SheerID benefited from lead generation, brand awareness and thought leadership, driving its new business outreach for the start of the next financial year.
