Client: Samsung
Sector:
THE BRIEF
Samsung was keen to work with RWRC Connect to showcase its thought leadership and product expertise to senior retailers, and in turn drive new business opportunities.
THE SOLUTION
The Store of The Future
- Lead-generation and brand-awareness campaign comprising an interactive digital guide
- Cross-channel teaser content in digital and print
- Social content across Twitter (100,000+ followers), LinkedIn and Facebook
- Digital and print advertising across Retail Week
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Native advertising on Retail-week.com and published on a morning briefing newsletter