Client: Kurt Salmon
Sector:
THE BRIEF
To align Kurt Salmon with retailers at the helm of the biggest retailers in the country, and showcase their expertise in multiple areas of retail strategy.
THE SOLUTION
Our flagship report is based on 25 in-depth quantitative interviews with 25 of the top UK chief executives in retail. Now recognised as the definitive intelligence on the state of the industry, partnering with us on this product positioned Kurt Salmon as a leading expert on retail strategy amongst UK retail leaders.
A branded launch party provided Kurt Salmon with the opportunity to meet and debate UK retail with those who had read and contributed to the report.