Client: Shopify, Tryzens
Sector: Customer experienceDigitalEcommerceInnovationTechnology
THE BRIEF
Shopify and Tryzens wanted to position their partnership as the essential enabler for retailers looking to accelerate their digital transformation – helping brands adapt quickly, expand into new markets, and stay ahead of rapid industry change.
The objective was to reach and influence senior retail stakeholders, drive brand visibility for both sponsors across the UK retail community, and firmly establish the partnership as a thought-leading solution provider for retailers looking to innovate and scale at speed.
THE SOLUTION
Retail Week partnered with Tryzens and Shopify to deliver a high-impact, insight-led campaign that demonstrated how the partnership equips retailers to lead in the new era of digital commerce.
The centrepiece of the campaign, The Retail Roadmap: driving CX through tech transformation, highlighted how brands can modernise their commerce infrastructure and unlock rapid, scalable growth. The report positioned both partners as strategic allies, helping retailers overcome their biggest digital transformation challenges.
Published in June 2025, the report became a go-to resource for retail leaders seeking clarity on how to navigate technological change and build future-ready digital operations capable of reacting to fast-shifting consumer behaviours.
Campaign marketing included:
- A digital report published on retail-week.com and amplified across Retail Week channels for a multi-week campaign, including targeted social promotion, email marketing and onsite advertising.
- Teaser content on retail-week.com, supported by exposure in morning briefing newsletters.
- Promotional activity across the Retail Week ecosystem: Morning Briefing newsletter (27k subscribers), X (95k followers) and LinkedIn (76k followers).
The report achieved against benchmarks and engaged senior leaders, with Tesco, John Lewis, Boots, Kingfisher, Currys, Waitrose, Marks & Spencer, Morrisons, Ocado, Pandora and QVC among the retailers that downloaded the report.
Throughout this campaign, the partners gained meaningful brand awareness, strong thought leadership positioning, and a pipeline of highly engaged leads. The initiative successfully established the partners as trusted providers of solutions to retailers’ most urgent transformation priorities.
