Client: Commerce
Sector: EcommerceStrategyTechnology
THE BRIEF
Commerce was looking to partner with retailers to help future-proof their businesses by securing consumer trust through data, unlocking AI-driven growth and expanding into diversified revenue models.
The business aimed to demonstrate how merchants can reduce operational inefficiencies, capture revenue with greater precision and deliver highly personalised customer experiences using BigAI and Feedonomics.
A key objective was to generate new business opportunities by delivering strategic insight, thought leadership and market commentary that would drive engagement and spark meaningful sales conversations.
THE SOLUTION
Commerce partnered with Retail Week on the sponsorship of The Growth Report: Winning strategies to differentiate, scale and thrive, which launched in September 2025.
The campaign centred around a digital report hosted behind a data-capture page to support high-quality lead generation. The report featured a 250-word partner commentary, alongside supporting expert insight, positioning Commerce as a trusted authority on data-driven growth and AI-enabled commerce.
An eight-week branded marketing campaign amplified the content across Retail Week’s full suite of channels, including editorial articles, email newsletters, social media and digital advertising. Retail Week also provided GDPR-compliant, opt-in data from retailers and brands, enabling Commerce to engage directly with relevant decision-makers.
The Growth Report successfully engaged top retailers, with senior decision makers from Tesco, Marks & Spencer, Kingfisher, Primark, Dixons Carphone, John Lewis, Currys, Boots, Ikea, Decathlon, Ocado, Dunelm, Superdrug, Sainsbury’s, The Lego Group and more among those who accessed the report.
As a result, Commerce benefited from high-quality lead generation, increased brand awareness and enhanced thought-leadership positioning.
