Client: Zeta Global
Sector: Customer experienceDigitalEcommerceMarketingTechnology
THE BRIEF
Zeta Global wanted to position itself as the go-to partner for retailers to leverage cutting-edge, data-driven marketing solutions.
The company wanted to generate valuable leads among senior retailer stakeholders while bolstering brand awareness for the Zeta business among the UK retail community and establishing itself as a thought leader.
THE SOLUTION
Retail Week partnered with Zeta Global to produce a research-led report analysing the honest opinions of 1,000 UK shoppers on data, marketing and personalisation – key pillars defining retailer’s strategies right now and that would enable Zeta to get its message to market.
Published in September 2024, The Fastest Way to Lose Consumers was the ultimate guide for retailers to understand exactly what turns shoppers on and off. The consumer research lifted the lid on exactly how customers want to be communicated with via marketing solutions, their views on AI and the latest tech, and what loyalty and rewards incentives compel them to spend.
Campaign marketing included:
- A digital report published on Retail-Week.com and amplified across Retail Week channels across 10 weeks. This included social media, an email campaign and advertising promotion on Retail-Week.com.
- Online teaser content articles published on Retail-Week.com and featured in morning briefing newsletters.
- Promotion via Retail Week’s morning newsletter (46,000 subscribers), on Twitter (102,000 followers), LinkedIn group (68,000 members) and LinkedIn company page (28,000 followers).
The report achieved against benchmarks and engaged top retail stakeholders from across the industry with senior leaders from Boots, Tesco, Holland & Barrett, Marks & Spencer and Sainsbury’s among those that downloaded the content.
Zeta benefitted from unrivalled brand awareness and high-quality lead generation.
