Client: Acuity Pricing, Feedonomics, Vypr
Sector: Customer experienceEcommerceInnovationStoresStrategy
THE BRIEF
Clients were keen to drive major brand awareness over the crucial summer period, capitalising on the annual industry event ‘Christmas in July’ when retailers are strategising for peak trading. They additionally wanted to generate leads across a wide pool of retailers and brands.
THE SOLUTION
Retail Week partnered with three co-sponsors to produce the annual Christmas Forecast report, launched in July 2025, to help retailers prepare for the crucial peak trading period. Rather than focusing solely on products, the report explored how shoppers are expected to feel and behave by Christmas 2025, and outlined the steps retailers must take now to ensure their systems and operations are ready for the festive season.
Content explored:
- What to expect this Christmas – revealing how shoppers are expected to behave, and how the macroeconomic landscape is predicted to change.
- The outlook for retail’s biggest sectors – breaking down expected 2025 forecasted sales growth (both value and volume) across verticals with exclusive data.
- How retailers are prepping for Christmas, including case studies from retailers deploying key strategies to optimise growth.
The report surpassed benchmarks, generating a significant number of highly engaged leads and driving key awareness across the industry.
The report engaged senior retailers from AO, B&Q, Dr Martens, Finisterre, Gift Universe, Holland & Barrett, Hotel Chocolat, John Lewis Partnership, Lush, Marks & Spencer, Matalan, Morrisons, N Brown, Ocado Retail, QVC, Sainsbury’s, Tesco, The Very Group, Uniqlo, Waitrose, and more.
The eight-week comprehensive branded marketing campaign included:
- Marketing sends across all Retail Week channels, including newsletters, social media and digital advertising.
- Highly engaged with editorial teasers, published ungated on retail-week.com, which drove downloads and brand awareness with new audiences – and remain on the website for continued engagement.
- Promotion via Retail Week’s morning newsletter (27k subscribers) and Connect newsletter.
Co-sponsors benefited from lead generation, brand awareness, and thought leadership opportunities to an audience keen to read such timely and relevant content at a crucial point in the retail calendar.
