Client: ESCP, LoweConex, Mer
Sector: InnovationStrategySupply chainSustainability
THE BRIEF
As specialists in solutions to help retailers reduce their carbon footprint, energy emissions and improve supply chain transparency, Retail Week partners Mer and LoweConex and supporting partner ESCP were looking to connect with retailers and brands to support their sustainability strategies.
They wanted a means to be able to benefit from face-to-face conversations with senior retail stakeholders and to position themselves as thought leaders for retailers to make ambitious sustainability targets a reality.
THE SOLUTION
Following two years of success, Retail Week’s acclaimed Sustainability Summit returned for a third year – on October 10, 2024 – produced in association with LoweConex, Mer and ESCP.
The Summit comprised a morning of impactful content sessions, networking, and discussion with speakers from Currys, Kingfisher, Nobody’s Child, Pets at Home, and more.
More than 50 senior retail leaders attended spanning an array of job titles that have an influence over their business’ sustainability strategy; this included store director, sustainability director, product and brand director, head of risk, head of finance, head of ESG, and retail director, to name a few.
LoweConex and Mer not only benefited from speaking opportunities at the event – sharing insights on tailored panel sessions– but they also generated valuable brand awareness and made connections with retailers throughout the morning. Likewise, as a supporter, ESCP benefitted from being in the room with top retail leaders and fostering new relationships.
Campaign marketing included:
- Dedicated event portal with partner branding
- A promotional feature published on Retail-Week.com
- Social content across Twitter (100,000+ followers) and LinkedIn
- Native advertising on Retail-Week.com
- An eight-week marketing campaign to our database of retail professionals
