Client: Zebra Technologies
Sector: InnovationStoresStrategyTechnology
THE BRIEF
Zebra Technologies wanted to engage c-suite, operations and retail network decision makers across the retail industry; those individuals that are often the hardest to reach. Zebra Technologies has partnered with Retail Week for the past five years on our flagship Retail report to position itself as a front-of–mind partner to help retailers with their growth strategies through a combination of brand awareness and lead generation.
THE SOLUTION
One of Retail Week’s best-performing reports, Retail 2025, is now in its 13th year and provides high-level senior retailers with an inside seat into the strategic discussions happening across UK boardrooms. The report’s USP is that it is based on in-depth interviews with a minimum of 25 CEOs – a number we always surpass, this year interviewing 43 leaders across 39 businesses. They included the bosses of Primark, THG, Seasalt, and EE, among others. The depth and level of CEO insight in this report is unmatched.
This landmark campaign enabled Zebra Technologies to benefit from unrivalled access to the biggest decision-makers in retail, with extensive branding and digital lead generation throughout.
Published in September 2024, Retail 2025 is highly anticipated within the UK retail sector, who use the insight the report provides to benchmark and inform their own strategic investments for the year ahead.
Campaign marketing included:
- Five online teaser content articles featured on Retail-Week.com, the morning briefing newsletter, as well as appearing on our Read One Thing, Editor’s Choice and weekly Connect newsletter
- Social content across LinkedIn, Twitter, Facebook and Instagram
- Native advertising on Retail-Week.com
- A six-week active marketing campaign to our database of retail professionals, with leads captured and reported to Zebra Technologies for eight weeks
